Tuesday, May 10, 2011

fonts

As a minion of post-modernism, I type everything I do.


Whether it is pressing the physical buttons on laptop keyboards, or tapping away at the screen on my iPhone, typing has replaced handwritten work.




As a consequence, the skill of having beautiful handwriting reflective of your personality and your emotions has become moot - all 26 characters look the same no matter who types them, or where they are typed in the world.




Fortunately, the post-modern gods of supply and demand have not left us in the lurch with the clinically sterile Arial and the stodgy Times New Roman, with the explosion of fonts and typefaces available today.


I like to think of typefaces as the post-modern response to personalised and emotion-conveying handwriting.




We may not write everything by hand, but we have millions of fonts to choose from, many of them being free - just search 'fonts' and you will find entire websites dedicated to them.


Here's an overview/refresher (click for the larger image):



Fonts: USE THEM.



2 comments:

  1. Oh my gosh YES! I am such a big fan of typography. The right font can say more than 1000 words! I've been watching a lot of those kinetic typography things on YouTube lately: very cool :)
    http://www.youtube.com/watch?v=JNT5zvd3g2M&feature=related

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  2. AWESOME. I think that sometimes, how you convey content is more important than the content.

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